Magento Or Shopify: Which Is The Better Choice For eCommerce?

 

There's an age-long debate surrounding Magento and Shopify. Which one is better? This blog tries to answer this question by evaluating these platforms on certain factors.

Deciding on an eCommerce platform can be tough, especially when one has to deal with multiple ones. In this blog, we will discuss two popular options, Magento and Shopify, along with their pros and cons.

Shopify is a hosted eCommerce platform that allows business owners of all categories and sizes to sell products online. People would have to pay a monthly fee to use this platform efficiently.

On the other hand, Magento is an open-source platform that comes with advanced features (such as an advanced shopping cart system), themes, and marketing channels, and such.

We will be going to compare these two factors on some criteria:

• Ease Of Usage : According to eCommerce sellers, Shopify is a website that offers a higher degree of ease of usage. Why? Because it's more like a drag-and-drop interface, whereas, with Magento, one would need professional help. Also, its learning curve is quite steep, unlike Shopify. Magento Developers Australia will create a website that is by far superior to its Shopify counterpart. Also, Magento is the better choice when it comes to flexibility and scalability.
• Themes : Both these platforms offer superb eCommerce development themes; however, Magento is, by far, the superior choice. The themes available on this platform are mobile-responsive, which means they will look uniform across any device. Also, as an eCommerce business owner, you would love the variety this platform offers.
• Sales And Marketing : Shopify offers some best options when it comes to sales. These are:

1. Abandoned cart recovery - Allows eCommerce sellers to retarget their lost audience by sending emails.
2. Multi-channel selling - Shopify has the best to offer when it comes to multi-channel eCommerce selling, Amazon, Facebook, etc.
3. Variable payment options - This platform supports various payment options, thus allowing people to pay via these options. However, Magento is the superior one in this department.
4. Multi-channel selling - Magento developers can use this platform to create multiple sales channels.
5. Checkout - This platform allows developers to make the checkout process easier and smoother than ever.

Apart from that, Magento developers can use features like abandoned cart recovery and price-setting options to create an eCommerce platform for a specific business.

Magento offers a strong marketing channel for eCommerce business owners too. The Marketplace consists of many marketing tools, and only web developers can incorporate these tools accordingly.

• Extensions : As an eCommerce owner, you may need to extend your business’s functionality while scaling it up. Magento comes with a lot of extensions and addons (over 5000), both free and paid. Some features like Amasty Multiple Coupons, Remarkety, and Product Pre-Order are remarkable. Shopify also has some amazing extensions, but not as much as Magento, says experts who deal with eCommerce solutions Australia. Some of the extensions deal with:

1. Trust Hero
2. MailChimp
3. Trackr
4. Analytics Buddy

In some cases, an eCommerce business may need an app to reach even more customers. In Magento, this option is simpler, and these apps are incredibly easier to use. Unfortunately, Shopify lacks in this department.

• Payment Processing : Both platforms allow faster and efficient payment processing, and Shopify has its own payment processing system. A business owner can choose not to use this system and may have to pay some fees for that. Magento allows large and small businesses to incorporate their preferred payment system, such as Stripe or Square. According to sellers, Magento is far better in this department.
• SEO (Search Engine Optimization) : Magento is more SEO-friendly than Shopify, as it comes with guides and prompts that allow a business to make the website visible to others.